Sr. Paid Specialist

About the role:

We could bore you with corporate jargon, but let's be REAL. We need someone who can make money appear on the internet like it's some kind of digital sorcery. This is a SENIOR position for people who've been around the digital block a few times and know that "CPC" isn't just a typo for "CDC." You'll report to the Director of Marketing while being a crucial part of our Marketing Team. Basically, you're one of the people responsible for making sure our bank account numbers go UP instead of DOWN.

Job Responsibilities

• Transform our advertising budget into actual paying customers through the dark arts of paid search, display, and social media advertising
• Own our paid campaigns from conception to execution to analysis, like some kind of advertising helicopter parent who REFUSES to let their campaign children fail
• Develop strategies that make our competitors quietly whisper "how are they DOING that?" while looking at our conversion rates
• Obsessively track, measure, and report on campaign performance with the attention to detail of someone who counts individual sprinkles on cupcakes
• Continuously optimize campaigns because settling for "good enough" is for people who don't get invited to the cool marketing parties
• Collaborate with creative and content teams to ensure our ads don't look like they were made by someone's aunt who just discovered Canva

Required Qualifications

• 5+ years experience making internet ads that people click on PURPOSE
• Proven track record managing substantial ad budgets without breaking into a cold sweat
• Proficiency with major advertising platforms (Google Ads, Microsoft Ads, Reddit, LinkedIn, etc.) and the patience to deal with their constantly changing interfaces
• Experience with analytics tools and the ability to extract actual insights from the data, not just stare at numbers until they blur
• Strong A/B testing skills and the emotional resilience to accept when your "obviously better" version bombs spectacularly
• Bachelor's degree or equivalent experience (we care about results, not that C+ you got in Economics 101)
• Above ALL… an insatiable curiosity for your craft, a desire to own and grow the paid channel to something that makes a significant impact at a company currently growing like crazy

Preferred Qualifications

• Experience with SEM automation tools that don't just set money on fire
• Knowledge of the tech industry and the ability to explain complex products without putting people to sleep
• Knowledge of Meta, TikTok, X (Twitter), and Stack Overflow advertising platforms (I know I know… “can you just know everything” seemed a bit too forward, though)
• Certification in Google Ads or other relevant platforms (yes, we know you hate taking those tests)
• Experience with CRO that goes beyond "let's make the button bigger"
• A sense of humor that survives monthly budget meetings
• The rare ability to speak both "marketing" and "normal human" fluently

Other Job Details

• Type: Full-time
• # of Hours per week: Your Best 40
• Location: Remote 
• Time zone requirements: Working hours must overlap with US Central Time for at least 6 hours daily 

At HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.